Build A Profitable Online Business 17: How To Get Started With Affiliate Marketing

Build A Profitable Online Business 17: How To Get Started With Affiliate Marketing

Build A Profitable Online Business 17: How To Get Started With Affiliate Marketing

Build A Profitable Online Business 17: How To Get Started With Affiliate Marketing

welcome back everyone today we’re going
to look at affiliate marketing this has
been something that so I know he’s
always popular with people few people
have been asking about it as well when
we’re going to cover it in the course
we’re actually send this is the 17th
edition or I decide of this course now
so we’re quite deep into it before we’ve
we’ve actually looked at this and
there’s a few reasons for that what one
of the main things is really that
creating your own products being able to
do that he’s such a valuable skill most
we’ll talk about that and recap on that
in today’s session and if you can think
about your own products first and main
affiliate marketing well then you’ve got
a very powerful synergy so that’s what
basically our approach is I’ll show you
some examples today as well of affiliate
promotions that I’ve done and the few
tips and the right approach essentially
to getting it done now if you hear any
noise we’ve still got building work
going on so I do apologize for that but
we’re not going to let that stop us
we’ll go straight over to the slides and
hopefully you should be able to see the
presentation now so let’s go and kick
off here we go
all right so first of all like I said
we’re gonna do a little bit of a recap
on this she’s something from way back in
a previous episode virtually all
successful people in all online markets
create and sell their own products you
don’t have to believe me
about that go out and look in your
market how many people can you find who
aren’t selling their own products it’s
not many if any at all and that’s not
coincidence it’s because there’s so many
advantages of having your own products
creating your your unique product assets
that only you own gives you what it
builds out you’re what we will see
shortly as income generating assets
alright so having your own products is
really really valuable
in terms of that once you sell your
products obviously you get all the
revenue and you can use that revenue to
get traffic whether that’s paying
affiliates Commission’s or whether it’s
paying for paid traffic of course this
is the mindset of many people you start
out I’ll think I’ll just start with
affiliate marketing the reason why they
say that is because it sounds easier
creating your own product sounds scary
sounds difficult you’re not sure if
you’re gonna get it right what if I put
loads work in it doesn’t happen all
these things are fractures they’re
cracks in the underlying foundational
mindset that we’ve been talking about in
every single episode of this course so
if you’ve got that mindset if you still
got doubts about about creating your own
products and you think I might just DISA
affiliate marketing on its own please go
back take a look and watch some of these
sessions again reabsorb the information
it’s not it’s perfectly natural not to
get it the first time right I love this
stuff well most of it is a stuff that
I’ve learned through trial and error
over the years I didn’t get it first
time I’ve made many mistakes not just
once but repeatedly sometimes before
I’ve learned my lesson that’s just how
life is wrong human but do pay attention
to it don’t bury your head in the sand
and if you just just do affiliate
marketing on its own you can’t use
affiliates for traffic
you only get maximum probably half the
revenue from the product depending on
the Commission level so paid traffic is
more difficult because you’ve got less
revenue coming in and you haven’t really
got any unique standing in your market
you’re just an affiliate for something
else
you’re just a foot soldier essentially
so
these are the considerations always bear
this in mind however affiliate marketing
is a very powerful and profitable
strategy especially when combined with
creating your own products so here’s a
little map for you how you could think
about this
we’ve looked before at creating a lead
magnet alright for an email opt-in we
looked at that in detail showed you
three examples how to set it up and
everything right so imagine you’ve got
that in your business
then imagine you’ve got a paid product
as well say something you actually sell
now you could link these together of
course you could have emailed opt-ins
and then on the Thank You page you could
introduce a paid product or you can you
can do them separately and you can use
joint venture traffic you can use paid
traffic or you can use content marketing
if you remember those are the three
traffic main traffic sources that we
looked at in previous episodes but
basically they both build your email
list and that’s the biggest asset in
your business products or assets as well
your web copy and websites and all of
that those are assets in your business
but the email list is the by far the
most important that’s your audience and
once you’ve got your email list and once
you start building it it’s essentially
free to send an email all you’ve got to
do is write an email you can send it out
and of course that gives you the perfect
opportunity to promote whatever you want
including affiliate offers so for me in
my business this is basically my
approach you know there’s lots of
different funnels and upsells and how
they all fit together
obviously the diagram and get a lot more
complicated than this in real in reality
but basically this is it that’s all it
is so when people just try that bit on
the right-hand side here on its own and
they’re just trying affiliate marketing
well that’s pretty tough right because
you haven’t got an email list you’ve got
you to send the offer to alright you’re
not getting any leads
you can’t get affiliates paid traffic is
difficult because you only you know
you’ve got to pay for the cost of the
traffic and then send it to her to an
offer where you were only receiving a
certain percentage Commission you can
start to see how your world closes in
and that’s why people searching for the
easy option it’s like anything in life
you go for that the easiest path it
seems attractive but it’s fraught with
piss put pitfalls and problems and so on
can it be done yes of course it can but
it’s a pretty detailed business and the
work involved is equal to if not harder
actually I would say than just creating
your own products in the first place so
a pure affiliate marketing approach is
not really avoiding any work it’s not
saving you it’s not actually an easier
path it just seems like that for many
people starting out that’s the main
message and if you’ve been if you are my
email list and we’ve bought my some of
my pay products before or take my
courses or been on some coaching stuff
maybe even come to on my live events
you’ll have heard this message before
okay
and that’s the same reason you know why
I you know you should follow people are
doing what they’re actually teaching
right there are some people out there
who are just who would just talk about
affiliate marketing all the time saying
how great is but that’s not what they’re
doing they’re actually selling products
themselves on affiliate marketing so
it’s best that even those people are
still selling products so it’s something
kids is so easy to miss but I just want
to underline that point at the start now
what these things are your paid products
your lead magnets and your affiliate
offers what I call them we talked about
this alone my my coaching group is IG
A’s
income generating assets so if you can
channel your energy into building assets
in your business one of those three
assets
paid products lead-generation offer free
email opt Optim basically or an
affiliate offer those are the things
which will ultimately make you money so
always think about that it’s it’s useful
to come back to that thought because
it’s very easy to get lost in there in
the wilderness and go off on tangents
and so on so always come back to that
and ask yourself what am I actually
setting out to achieve here in terms of
income generating assets alright so
let’s go on and dig a bit more bit
deeper with affiliate marketing what I
like to use is something I call the EA
II formula and this basically keeps
keeps you on the right track right
approach for affiliate marketing now the
first day stands for evergreen and it’s
best to or try up more often than not
focus on offers that are evergreen so
what you want is affiliate programs that
offer medium to long term proven
conversions sometimes you’ll get
products that come out that look great
but they’re kind of built on a trend or
a fad or they’re a bit fly-by-night
those kind of things personally I try
and avoid and go for things that are
going to be useful to clients long long
long time in the future
evergreen offers in other words and the
best choice this is purely for you if
your business is anything that offers
recurring commissions or it’s a higher
priced product because that’s where
you’re gonna get the most profit out of
your affiliate marketing so for example
if there’s a membership site that you
can promote where it gives you
Commission’s every month or maybe a
higher priced offer that costs a
thousand dollars or a few hundred
dollars something like that where you
get a good chunk of that the knows
generally speaking as a rule of thumb
where you will find our most profitable
and also what I like to do is try and
make out make everything that you do in
your business count for a long time
right rather than lots of one-off
projects where you have to keep starting
from scratch and building something and
starting from scratch and building
something else that’s very very tiresome
so if you can select offers that you can
make a long-term endorsement to so you
can think probably some of your favorite
sports people who’ve endorsed brands for
years in their career maybe maybe five
or ten years they’ve been with this same
brand that’s the kind of thing approach
that you want to take rather than just a
quick kind of buck a quick promotion
over the short term now the a stands for
authentic and really there shouldn’t be
any lessons it’s almost silly to teach
about being authentic right because you
just be yourself but this is what it
means to me only promote quality
products that you genuinely like
yourself alright it’s very easy and you
probably you know this stories about
this sort of the massive YouTube
influences and undercover stories about
them being offered products basically
they never some of them never test it
and they just go and promote it anyway
and that kind of stuff for the money but
a much better approach you just gave the
stuff that’s really good quality that
you actually personally like that will
make sure it’ll be helpful for your
clients to build your long-term business
and it’s going to be helpful for you as
well because it’s going to be a more you
know have a be a promotion that’s got
longevity don’t just be in it for the
money think of recommending a tool or
training course to a friend so if
somebody met you in the pub or came
around your house and said hey you know
what do you recommend for this what
would you tell them that’s the kind of
same thing right if you give a bad
recommendation to a friend they they’re
not going to trust they’re not going to
ask you for recommend
in the future are they right it’s the
same with your list same with your
audience they’re all people so keep that
in mind and then the finally is
empowerment empowering prospects with
knowledge is a very powerful way to
build trust and Beast conversions so
what we mean by this in terms of
affiliate marketing is helping them
understand the alternatives the pros the
cons and answer some of their frequently
asked questions so what we’re doing is
empowering them with knowledge and help
them to decide if what you’re
recommending is right for them or not
and I always like to do that whether
it’s in an email or another way of
promoting affiliate offers that we’ll
talk about in a moment so let me check
in with you is this making sense can you
can you let me know in the live chat if
you’re on live is it so far so good
or do you have any questions I’ll have a
little sip of water why wait waiting for
the the answers here there’s always a
little bit of a delay
Ian says it’s 33 degrees in the sauna I
can’t pronounce that in South Africa
sunny and Nottingham in the UK that’s
terrific lovely and warm says Chris okay
all good all good
terrific brilliant okay so let’s
continue what I’d like to do now is just
show you a couple of examples of
affiliate promotions or source
you know cherry-pick these because
they’re good ways of getting at
conveying what we’re talking about here
as well so you’ll see as we go through
first was a very very old one this is
from this is a blog post that I made
from well actually yeah so 2013 7 years
ago one blog post it still makes me
money and it has done ever since so it
was just about the time I used to use a
page builder called optimize press they
brought out a second version optimize
press 2.0
I didn’t like it so I switched over to
thrive architect oh I think he was
called thrive content builder or
something at the time so I write a blog
post about it
okay and this became very popular you
can see they’re quite a few comments at
the top hundred and seventy four
comments some of those are me but still
there’s quite a lot of I’ve comments on
it and this this is an EA approach
alright so so basically I’m just being
its evergreen obviously you can tell
that because it’s gone on for many years
it’s authentic because it’s what I
genuinely thought I’m not trying to come
up with some click baits clever headline
so to sort of gain people and get them
to click it’s just what I think and it
empowers the the reader anyone who takes
the time to read this will learn quite a
lot about why I think this
some considerations that they might like
to take – before they make a decision
what page builder to buy and so on right
so that’s a good example of an EI e now
let’s go online and look at some another
thing all right
which is another EAA model so let’s pull
this up here all right so this is
dedicated page on my website and this
this is recommending thrive cars all
right and there’s a video this time
instead of a blog page it’s just a video
37 minutes essentially just very brief
summary what I do in the video is talk
about different shopping cart options
everything from PayPal to some of the
other platforms like jvzoo or clickbank
or Sam carts click funnels and I can
make a genuine comparison not an
exhaustive comparison but just just how
I would talk to a friend in the pub
essentially and just point out the main
things that I think are that
differentiate them okay and just talk
them through it and then I tell them why
I use thrive cart myself alright there
are several reasons for that you can go
watch if you want to find help why why
did I choose this for my business I
could have picked anything all right
and it’s authentic because it’s
absolutely what I think now somebody
else might disagree I will say that in
the video and on the blog post if you
tonight and you know from this course if
you watched previous episodes I
recommend tools I’ll tell you what I use
but then I always say if you want to use
something else that’s later tools that’s
absolutely fine as long as you can do
this job this is the job you need to get
done and that’s there all right so it’s
that’s the approach that’s the EI e
approaches not a pushy thing or trying
to come on you need to buy this or
anything like that that’s it now the
other thing that I do in this particular
case is offer a bonus package for buying
if for people who do want to get thrive
car which I would highly recommend it it
really is incredible is getting better
and better and better
it’s such a good deal over the long term
but what I do is offer 8a a package
alright – of bonuses alright and these
are just things that I know that will
help people who have got a shopping cart
and that’s it all right and I’ve even
got some testimonials from people
talking about my bonus package these are
people who’ve who’ve used thrive carts
and you know got my bonus package
because they bought through me and
that’s it all right so that’s another
example another way that you could do an
evergreen affiliate promotion alright
and this can now just sit here I’ve done
the work I’ve put it up there and it can
sit there and do you see what I mean by
an income generating assets this is not
a one-off social media post that then
get lot gets lost or some tweets or
something like that it’s actually an
asset that you’re building that you’re
you’re putting up and you can do that in
different ways we’ll look at some of the
other ways surely so let’s have a look
Chris there’s nice and simple thrive car
page straight to the point and clear
yeah so Britt just actually bring it
back that’s a good point Chris thank you
very much so this is not this is not a
long-form sales letter right there’s a
video here I just put down my main
points in in the slides and I talk
through them
there’s loads of the videos not perfect
in terms of it’s not scripted it’s not
you know high edited really or anything
like that there’s lots of me going um
things like that
verbal typos if you like
a just doesn’t matter it does I don’t
care right it’s just the same as if I
was talking to someone in the pub that’s
all you need to do so don’t put yourself
under any pressure just make genuine
recommendations e eh okay now let’s go
on what have we got next
well let’s have a look at some different
ways that you can do affiliate offer
promotions so you can do a direct
promotion to your list okay so remember
that’s the advantage of having your own
products as well which allow you to
build your list with subscribers and
buyers there’s no substitute that is
just fantastic you can do a blog post we
just looked at an example you can have a
dedicated page on your website that’s
like the thrive cart thing you can do
YouTube videos and livestreams I’ve
actually got a few I really don’t use
YouTube a lot this is the first project
I’ve ever really done on it he’s always
just being kind of a place to host
videos for me rather than build an
audience or do any content marketing but
you can use YouTube video so I’ve got a
few little things up there so for
example some of my and the products that
I use on very keen on which is fantastic
he’s SiteGround hosting that I moved my
whole business team and I put its a few
little YouTube videos for how to do
certain things in site ground like
migrate your website or install an SSL
certificate and these are just like
two-minute videos things like that just
put them up see if people like them
great I’m not bothered I’ll just leave
them there and over time people do find
them right and the people who find them
are the ones that are really interested
and there’s a link below they can go and
get site ground and I get commissions
alright I just had an email this morning
with site ground Commission’s just just
came in a few hours ago so all these
things this is the evergreen nature
the empowerment nature of it you’re
actually helping people with with some
knowledge all right and I want to
emphasize just like in your products
it’s you should bear in mind when I say
knowledge this is not like being some
kind of experts or anything it’s just
like back in the pub right when you’re
talking to your friends your friends
just had an experience and they’re just
telling you or you’re telling them what
your experience was you know if you went
to watch a band or you went to I don’t
know the isle of man TT which I was
supposed to go see this year but not now
obviously I’m it’s all counseled but you
know when you get back you’d go RG
recommend this yeah I thought the two
main things that I liked were a and B
but I did go to this other event and
that was good as well so maybe you want
to think about this and that that’s all
it is so all this is is stuff that you
would do naturally anyway and it’s
amazing if you take that approach with
this and also your product creation you
can do really really well there’s
something there’s something about when
you get into this sort of art right now
I’ve got to sell stuff and it’s business
and everything you get all uptight and
you think oh I’ve got to I’ve got to do
this I’m not expert enough I don’t have
enough knowledge of what that’s not what
people want right they there’s no
shortage of knowledge and expertise out
there through Google or YouTube right
what people really like is opinions and
and takes on different subjects you know
so that’s that’s something to really
think about if you if you do that it can
really ease your mind up and just
realize you can just pee yourself in
this business that’s all you’ve got to
do right don’t be fabricated or
manufactured just be yourself that’s
what all fantasy is so
footer links yes say I think I’ve got a
little example here so if you’re on my
list you’ll see this live but
essentially this is an email here of
self cuts in the middle out because it
was quite long but at the bottom I I
often have an elsewhere section so these
are just standard links and ID swap them
out and change them every so often but
things that I just recommend so in this
case I’ve got a link to you know that
page we just looked at I’ve got a link
to thrive architects there’s another
thing that I’m I’m running at the moment
I’m actually it’s just a free one of the
links is just to an old blog post I
think is genuinely helpful for people
doesn’t doesn’t sell anything core
interface just a tip so that’s quite
good and and what you’ll find is that
there at the bottom I don’t make a big
deal about them they’re just there and
one people that what you’ll find is a
tiny number of people click on them but
those are the people who are most
engaged who like to look down and
research more they’re in the mood maybe
they’ve got a free 15 minutes they’re
looking for something to do and if
they’re in every email you get clicks
and the conversion rates can be pretty
good it’s also helpful for people right
and uncluttered people who don’t want to
see it can just ignore it right it’s not
boring bothering them at all so very
very simple game leverage because you’ve
only got a write this stuff once it’s in
a template in I use active campaign
though if you use Aweber or MailChimp or
Infusionsoft whatever you use many tools
available then then you’re sorted okay
now another thing you can do is create
resource lists in pretty much any market
I mean let’s say you were in fitness for
example well what about fitness
equipment certain courses that you could
promote what about nutrition supplements
that kind of thing probably lots of
different things right that you can do
just stuff that you genuinely like
you’re set
so that is really the approach and
finally you can embed your length in
your content as well so for example I’ve
just today I finished off the final
draft on a brand new products I was just
doing that this morning and in that
product I do talk about a couple of
products that are relevant that are
required to do the strategy that I’m
talking about and I linked out and just
say oh you know if this is something you
you want to check out here’s my
affiliate link that’s it alright and
what you’re doing over time if you do a
few of these there’s a there’s tiny bits
of work involved not much
but over time you’re starting to embed
an integrate your affiliate promotions
across your whole business from blog
posts to videos to dedicated pages
footers in your emails you might have
them in your resource list which you
update every six months or something
like that so so it’s everywhere and as
you then crept build your audience right
because you’re you’re getting smart tins
on your lead magnet you might buy a bit
of paid traffic and start start building
your list that way or you might decide
to create a product and get a joint
venture partner that you could work with
and who will recommend or put your
products in front of their audience more
and more subscribers and as those
subscribers come in they will flow
around your business and see these links
and know people are interested will
click and that’s why you start to get
this recurring passive income coming in
so it doesn’t happen overnight
you can’t just manufacture it that it’s
not magic it’s just consistent bits of
little work that all
it can’t be overstated enough that
affiliate marketing works best when
combined with creating your own products
I think I’ve labored that point enough
but I really cannot and I bet you next
week
some I will get not yet another email
from someone going yeah I think what I’m
gonna do just focus on affiliate
marketing to start with so I will get
that email probably next week or in the
next two or three weeks because it
always happens that’s how people think
okay but I can guarantee you that person
in six months in a year will be the same
place they are now alright and even if
they make a few dollars from this
affiliate marketing strategy it won’t be
sustainable so you’ve got to go back to
ask yourself what you actually want so
back to the foundations and I’m not a
big I’m not spiritual into spirituality
or anything like that really to be
honest but I couldn’t think of a better
way to describe this good karma and what
it means is it’s just really just doing
your set and doing your kind of best job
on everything you do alright so trying
just whenever you’re dealing with people
or you’re doing one of the strategies we
talked about today or that we’ve talked
about in previous sessions on this
course just try and make it count
don’t do it half-heartedly put good
stuff out there and what you will find I
think is that you will get good stuff
back it might not be today or tomorrow
but some day that’s the the principle of
this so I don’t think there’s any like
law of the universe or something like
that that governs this or Law of
Attraction I’m not I’m not kind of into
that kind of stuff personally it’s fine
if you are but but this is what I’ve
noticed if you just go out and do that
good things come back and that’s the
main message it’s quite it’s very very
simple all right but I think a lot of
people it’s like they’re going out in
the world and they’re looking like what
can I get what can I get I want some
Commission’s off this affiliates offer
right I’m going to set it up and that’s
the primary thing in their mind but if
you go out and say you set that
affiliate offer up and you’ve got EA in
your mind particularly being authentic
and also empowering people so you’re
actually putting stuff out there I think
how can I help them what would I like to
know about here’s the choice here’s the
decision and you you that’s your primary
focus then as a byproduct after that you
will get the good stuff coming back to
you it’s amazing how it works so it’s a
subtle change in your mindset or maybe
not if you already like this but it’s a
good thing to keep thinking about and
have as one of your sort of foundational
principles if you like so that is it for
this session
I really appreciate it if you like the
video if you’re on live or watching or
recording that would be terrific because
it just helps every thought every like
helps so please do that remember I’m in
the Facebook group so you can ask any
questions there do share this with
anyone you think would be would find it
useful and if you click in the
description you can go to the resource
page and you can doubt there’s a lot of
download in there in the resource file
and all the previous episodes are all
nicely lay down one page for you as well
good idea to recap on stuff like I said
at the beginning you can’t always digest
stuff first time and even if you
understand that it doesn’t become
embedded and part of you and something
you live by tell you sort of practice it
and you need to be you need to have
multiple exposures to the same
information for that to happen
usually so that’s it for this week
all right so we’ll be back next week and
we’ll pick it up from there I hope you
can join us then on Tuesday have a
brilliant ends a week lovely weekend and
until next Tuesday take care and have a
good one

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1. Watch all sessions, get transcripts and slide PDFs: https://gainhigherground.com/bapob 2.🔗Links: ThriveCart Bonus Package* – https://gainhigherground.com/thrivecart-recommendation-bonuses/ Thrive Architect* – https://gainhigherground.com/thrivearchitect SiteGround Blog Post* – https://gainhigherground.com/moving-hosts/ *This is an affiliate link which means if you use it and make a purchase I will receive a small commission. 2. Join the Facebook community: https://www.facebook.com/groups/buildaprofitableonlinebusiness Build A Profitable Online Business (BAPOB) is a free training course delivered live by Rob Cornish. It shows how to turn your passions into a sustainable online business that can be run entirely from home. In this 17th session we look at how to get up and running with affiliate marketing.

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